Privacy Policy

Introduction

HyperQuartz AS ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hyperquartz.top or use our services.

Data Controller Information

The data controller for your personal information is HyperQuartz AS, a company registered in Denmark with CVR number 74589623. Our registered address is Istedgade 56, 9027 Aalborg, North Denmark, DK. For any privacy-related queries, please contact us at privacy@hyperquartz.top or +45 33 28 20 33.

Data We Collect

The data we collect includes both information you provide directly and information automatically gathered through your use of our website and services:

• Personal Information: Name, email address, phone number, company name, and any other information you provide when contacting us or using our services
• Technical Information: IP address, browser type, device information, operating system, and website usage data
• Communication Records: Records of your communications with us, including emails, phone calls, and chat messages
• Marketing Data: Your preferences regarding marketing communications and promotional materials

How We Use Your Information

We use your personal data for the following purposes, based on legitimate business interests and legal obligations:

• To provide and improve our multi-channel selling strategy services
• To respond to your enquiries and provide customer support
• To send you relevant information about our services and industry insights
• To comply with legal obligations and protect our legitimate business interests
• To analyse website usage and improve user experience
• For marketing purposes, where you have provided consent or where we have a legitimate interest

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: Where you have given clear consent for specific processing activities
• Contract: Where processing is necessary for the performance of a contract with you
• Legal Obligation: Where we are required to process data to comply with legal requirements
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided this does not override your rights and interests

Data Sharing and Disclosure

We may share your personal information with third parties in the following circumstances:

• With service providers who assist us in operating our website and providing our services
• With analytics and advertising partners, such as Google Analytics and Google Ads
• When required by law or to protect our rights and interests
• In connection with a business transaction, such as a merger or acquisition

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Generally, we retain customer data for up to seven years after the end of our business relationship, unless a longer retention period is required by law.

Your Rights

Under GDPR and UK data protection law, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of processing in certain situations
• Right to Data Portability: Request transfer of your data to another organisation
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

International Data Transfers

As we operate within the European Union, your personal data is primarily processed within the EU/EEA. Where we transfer data outside the EU/EEA, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions by the European Commission.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:

Supervisory Authority

You have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe we have not handled your personal data in accordance with applicable data protection laws. You can contact them at dt@datatilsynet.dk or visit their website at datatilsynet.dk.